Snap Finance's marketing team was making decisions without a clear picture of what was actually driving growth. Events weren't tracked consistently across their funnel, attribution was incomplete, and there was no server-side layer to protect against browser-side data loss. The result was a team flying partially blind.
We deployed a full GA4 implementation with a custom event taxonomy built around their key conversion actions — from first ad click through to completed application. Every touchpoint mapped, every event named consistently.
On top of that, we implemented server-side tracking via Google Tag Manager Server to ensure data quality independent of browser behaviour — no more losing signals to ad blockers or iOS tracking changes.
Finally, we built an attribution model that gave their team a reliable picture of what each channel was actually contributing across the full customer journey. One source of truth, built to last.
30 minutes. Tell us where your tracking breaks down and what decisions you're making blind. We'll tell you what it would take to fix it.
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